DIY baking kits? Why Baking Is Better When We Do It Ourselves?
- nejaeinav
- Jul 24
- 4 min read
There’s something magical about mixing flour, eggs, and sugar - something that goes far beyond cake. In a world that moves too fast, baking slows us down. It brings us back to the present. And when we do it together - whether it’s with our kids, our friends, or a community of strangers - it becomes something even more beautiful.
You know that feeling?
That moment when you want to make something special, but everything about it feels overwhelming?
That was Shlomit, standing in a tiny kitchen, trying to make her son’s first birthday cake. She didn’t want to impress anyone. She just wanted the cake not to fall apart. She wanted him to smile. She wanted to feel proud.
But instead?A bowl of melted cream. Half a cake stuck to the pan. A minor identity crisis.
And she wasn’t alone…
Neja had her moment too, arms dusted with flour, trying to recreate a Pinterest idea that promised joy but delivered only stickiness and stress. Her daughter watched, amused, as frosting slid sideways and confidence slipped with it.
It wasn’t about baking skills. It was about the pressure to make it perfect—and the quiet heartbreak of feeling like you’ve failed at something that was supposed to be fun.
Both realized: If baking felt this way for them—how many others were quietly giving up before they even got started?
That question planted the seed and Cake It Yourself began to grow.
✨ The spark that started it all
That first cake flopped—but something unexpected took root.
Shlomit, discovered baking as a lifeline during the fog of postpartum. What really drew her in wasn’t the final result, it was the act of creating: mixing, persisting, and seeing her child’s face light up with pride.
Meanwhile, Neja’s journey took a pivot, after years of leading global operations and grants for charity organizations, she’d also experienced the weight of postpartum, and found herself craving something mentally nourishing. When she tried baking with her daughter, it became more than just a recipe—it was a moment of play, presence, and self‑rewiring.
Neja and Shlomit found comfort and confidence in FunCakes baking mixes—a brand that is hard to fail with. That simplicity and reliability helped them rediscover joy in the kitchen.
Cake It Yourself is a heartfelt invitation from two moms, to create and be a part of a community through the simple, magical process of baking.
That’s why Cake It Yourself exists
Not for perfect frosting or Pinterest-worthy bakes.But for showing up.For the trying, the laughing at failed ganache, the “oops, I forgot the eggs” kind of moments.
It’s for the DMs with your grandma’s recipe.The pride in a cake that leans a little to the left.The joy of doing it together.
You don’t need to be a “baker” to belong here.If you’ve ever stirred love into a bowl, you’re one of us.
So, we built the kit we wish we had
No stress. No impossible instructions. No 20-ingredient grocery lists.
Just:
Foolproof cake mix
Easy frosting blend
All the tools (that actually needed)
Step-by-step instructions
Design inspiration that feels fun, not intimidating
And it all fits in one box and there’s enough for 4 cakes.
This is more than a cake
This is therapy in vanilla flavor.
It’s you and your kid laughing over lopsided layers.It’s trying again when the cream slides off.It’s rediscovering play, and pride, in your own kitchen.
We’re here to make baking feel possible and joyful again.
What this Blog is all about
We’re building a community of cake-loving creatives who believe that food is a language of love. This is a space for people who express themselves through sprinkles and spatulas, who find joy in sharing what they’ve made, and who believe that life’s sweeter when we lift each other up.
Whether you're here for inspiration, gentle guidance, or simply to have fun - you're in good company. You can share your baking moments by tagging us on Instagram, sending us an email, or joining the conversation in our Facebook group.
Because we’re not just baking cakes - we’re nurturing connection. One sweet story at a time.
A place to share:
Ideas
Tools
Hacks
Stories
And a whole lot of laughter
Coming soon:
How to set up your kitchen for cake success
Cake filling secrets: Our favourite easy combos for next-level flavor
5 decoration hacks you wish you knew before your last cake
💬 Join Us
💖 Follow us on Instagram for behind-the-scenes, cake fails, and rainbow wins
📬 Sign up for tips, updates, and free guides
💌 Freebie Alert: First Bake Confidence Cards—sweet printable affirmations to cut out, stick on your fridge. A little encouragement, one slice at a time.
Let’s make messes together. Let’s make magic.
🤍 We Rise Better Together
Whether you’re a seasoned baker or still Googling how to crack an egg, there’s a place for you here.
This is a kitchen where perfection isn’t the goal - connection is.
And we’re so glad you’re here.
Comments